Hey there! I’m Jordan Smith, the founder and creative force behind FRESHUE Marketing & Social Media Management. My journey may have started in a different world, with a Bachelor’s Honours Degree in Law and Legal Studies from Carleton University and a couple of years in the legal field. But sometimes, following your curiosity leads you somewhere totally unexpected!

After a year working as a Production Assistant on film sets in Kelowna, I fell in love with the magic of creative direction and storytelling. The energy on set, the creativity, and the chance to bring visions to life—it all clicked for me. But long 15-hour days had me rethinking how I could channel my passion with a bit more balance and freedom.

So, I switched gears, diving into content marketing courses to master social media platforms, algorithms, and the kind of content that really makes brands pop. One client turned into another, and soon enough, FRESHUE was born. Today, I’m here to help businesses like yours “Illuminate Your Brand,” blending strategy with creativity for a refined, standout experience. Ready to see your brand shine? Let’s make it happen!